Artifact Magazine

CONCEPT
Artifact Magazine showcases self-identifying women in art in all different media. The goal is to promote unity by connecting artists between generations. Artificial barriers and labels such as "Millenial," or "GenX," can be divisive in any quest to lift each other up. The name, “Artifact,” signifies supporting important information across generations, similar to the idea of an heirloom.

LOGO 
The logo concept is “deconstructing art for others to understand” which is illustrated by deconstructed letter forms. The modified letterforms also symbolize boldness, elegance, strength and timelessness.

PERSONAS
Three distinct Users were created in order to support the magazine concept of spanning generations. All of these Personas use different media streams to find out information about art.

SOLUTION
Modern, sans serif type faces are used for the front of book, as well as all magazine branding. As the reader progresses through the magazine, the feature article titles take on the character of the subject, in some cases with serif fonts and in others with custom made letters.

Bold, saturated colors are combined with the found photography. In some cases, the color is more subdued depending on the content and tone of the images. In all cases, the type is supportive of the art. Curated ads designed by others are also used to support the brand and target the audience.

© Amy Harrington 2020